About The Whisky Ambassador
James Buntin - The Whisky Ambassador
Crafting Memorable Whisky Moments
With over 35 years in the hospitality industry and a career that spans continents,
James Buntin is one of the most respected and versatile figures in the world of whisky. Known globally as The Whisky Ambassador, James has not only shaped the way whisky is experienced and understood, he also holds the extraordinary distinction of being the only individual to have officially represented whisky from Scotland, Ireland, America, and Japan. James is now focusing on whisky from his home country of Australia, taking his passion for storytelling and education into the world of Australian single malt whisky,
James’ whisky journey began in his native Scotland, where he developed a reverence for the spirit that would become his life’s calling. His early years in hospitality laid the foundation for what would evolve into a storied career—managing five-star hotels and as a licensee of pubs and whisky bars, responsible for guiding teams with the kind of leadership only forged through experience. However, it was his love for whisky, storytelling, and the connection that he builds with people that truly set him apart.
Over the years, James has worn many hats: educator, ambassador, mentor, judge, and host. As an official Whisky Ambassador for some of the world’s most iconic brands—including Glenfiddich, The Balvenie, and the House of Suntory (home to Yamazaki, Hakushu, Chita, Hibiki, and Toki)—he has become synonymous with excellence, authenticity, and dedication. His reach extends beyond any single label, embodying the heart and soul of whisky across borders and traditions.
From the soft elegance of Irish whiskey to the bold character of American bourbon, from the refined craftsmanship of Japanese whisky to the complex heritage of Scotch, James has walked the distilleries, worked with the master blenders, and carried these stories to audiences around the globe. His ability to translate the spirit in the glass into a personal, emotional experience has made him a sought-after presenter and storyteller across continents.
In 2024, James was recognised at the highest level, winning the prestigious Ambassador of the Year award at the Bartender Magazine Awards—an accolade earned through relentless dedication, passion, and a lifetime of service to the whisky industry. His reputation is not only built on knowledge but also on generosity—mentoring countless bartenders, educating the public, and supporting distilleries, both large and small.
James has hosted thousands of events and whisky tasting experiences worldwide, each one crafted to create a unique and memorable journey for the guests. Whether speaking to a room of five or five hundred, his warm presence, sharp wit, and deep knowledge leave a lasting impression. His calendar has included some of the industry’s most prestigious gatherings and exclusive dinners. He is often seen presenting the ode to the haggis at many a Scottish event to celebrate Robert Burns or toast the Keepers of the Quaich.
Among the standout moments of his career, James proudly hosted the Cigar Smoker of the Year Awards at the iconic Boisdale in Canary Wharf, London—a glamorous celebration of lifestyle, luxury, and fine cigars. His poise and professionalism in hosting such high-profile events have consistently positioned him at the heart of the luxury hospitality and spirits world.
Equally memorable was The Craftsmen’s Dinner, a collaboration with the legendary Michel Roux Jr., one of the most respected chefs in the world., This 6-episode series made for YouTube celebrates the harmony between artisanal craft and culinary excellence.
James was also a key figure in the Balvenie-Morgan collaboration, again created for YouTube, this cinematic adventure was inspired by the union of two heritage brands committed to craftsmanship, legacy, and attention to detail. The collaboration was a natural fit for someone who understands and cherishes the integrity behind every bottle and every handcrafted machine.
As someone who has judged competitions like the Bartender T25 and mentored the next generation of hospitality professionals, James remains deeply involved in the evolution of the drinks industry. His ability to move between grand events and grassroots training sessions is what makes him both respected and beloved.
Now, with eyes firmly set on the future, James has turned his attention to what he believes is one of the most exciting whisky landscapes in the world: Australia. With its bold expressions, unique terroirs, and growing international recognition, Australian whisky has captured his heart—and he is determined to help share it with the world. His new project, The Whisky Ambassador, is dedicated exclusively to whisky, offering curated selections from across Australia, Ireland, Scotland, Japan, and America, with a special spotlight on Australian craftsmanship.
Through his new website jamesbuntin.com, James continues to travel, taste, and tell the stories of distilleries and makers—supporting local producers, advocating for quality, and making great whisky accessible to new and seasoned enthusiasts alike. With a discerning palate and a soul steeped in hospitality, he curates each bottle not just for flavour, but for the story and people behind it.
James Buntin’s biography is not just a résumé of achievements—it’s a testament to what happens when passion meets purpose, when tradition meets innovation, and when whisky finds its true ambassador. He remains a tireless advocate for the spirit and the people who make it, ensuring that every dram shared carries meaning, memory, and magic.
His extensive client list includes some of the world’s most iconic luxury and lifestyle brands.
