Educator. Orator. Entertainer. Throughout his years in the industry, he has been synonymous with both Scotland and whisky, representing and showcasing brands such as Chivas and The Glenlivet, and most recently Glenfiddich and The Balvenie.

Whilst the lyrical Edinburgh accent will never escape him, the remit now extends outside the whiskies of his homeland to those of Japan, as James takes on a new challenge as the first House of Suntory Ambassador in Australia.